Name the purpose of each page
“Five pages” is an inventory count, not a complete specification. A home page, about page, two service pages and a contact page can be a straightforward brochure site. Five interactive product journeys can involve much more work.
Start with the question each page answers and the action it supports. Keep the contact path clear. Adding pages simply to reach a package limit does not make the website more useful, and compressing unrelated services into one page may make the content harder to understand.
Count unique templates separately
| Page | Purpose | Design assumption |
|---|---|---|
| Home | Explain the offer and route visitors | Unique layout |
| About | Establish relevant experience | Standard content layout |
| Service A | Explain one service and its process | Shared service template |
| Service B | Explain a different service | Same service template |
| Contact | Let visitors submit a request | Form layout |
This example has five pages but four layout types. The two service pages still need distinct content and review. Reusing a layout saves some design and implementation effort; it does not write or approve the second page for you.
Price the work around the pages
Ask for design, implementation, content, integrations and launch checks to be identified. A simple email form and a form that qualifies a lead, routes it to a CRM and books an appointment are different projects even if each occupies one page.
For an invented estimate, suppose setup and shared components take 12 hours, four layouts take 4 hours each, content entry takes 1 hour per page and testing takes 7 hours. The total is 40 hours. At an assumed $60 per hour, the modeled labor is $2,400. These are illustrative inputs, not expected production times or market rates. Writing, photography, subscriptions and tax are excluded.
The formula is useful because you can change its assumptions. If the content is incomplete or the form workflow grows, update those lines rather than silently raising a “price per page.”
Agree on what happens after launch
Confirm who can edit the pages, which revisions are included and how future pages will be added. Ask for a quote for one additional page using an existing template and another requiring a new layout. That makes the likely cost of expansion visible.
Use the small-business website calculator for a starting scope. SiteCost does not calculate an exact per-page quotation; attach your inventory when requesting a supplier's price.